#RIGHTFONT HELPING DESIGNER HOW TO#

There’s some confusion surrounding the difference between typefaces and fonts, with many treating the two as synonymous.Ī typeface is a design style which comprises a myriad of characters of varying sizes and weight, whereas a font is a graphical representation of text character.

To get started in typography, you first need to get to grips with the eight essential typographical design elements. It’s important that your website is visually stimulating and memorable, and typography plays a huge role in this process. Good typography could be the difference between someone staying on your website for one minute or half an hour. Typography holds the attention of the readers Typography has a profound effect on the way that users digest and perceive the information conveyed by the text.Įye-catching type is much more persuasive than weak fonts that don’t reinforce the message of the text. Unique, consistent typography will help you establish a strong user following, build trust with your users, and help to carry your brand forward. Not only will good typography enhance the website’s personality, but your users will subliminally begin to associate the typeface featured on your site with your brand. Let’s delve a little deeper into why typography is so important. Typography should guide and inform your users, optimize readability and accessibility, and ensure an excellent user experience. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Suddenly, web designers had an abundance of fonts and type options at their disposal, making typography more visually diverse than ever before. With the birth of the internet came a creative explosion of the art of typography. The first example of typography can be seen in the Gutenberg Bible, which kick-started a typography revolution in the west.įun fact: the style of type used in the Gutenberg Bible is now known as Textura, and you’ll find it in the font dropdown menu on major desktop applications today!įast forward to modern day, where typography is mostly associated with both the digital design world and print.

Before the digital age, typography was a specialized craft associated with books and magazines, and eventually public works. Typography can be dated back to the 11th century, during the innovation of movable type. In this video, CareerFoundry UI design mentor Olga lifts the lid on why typography matters-and what difference it makes for your users: In short, typography is what brings the text to life. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Let’s kick off with the basics: just what actually is typography?

#RIGHTFONT HELPING DESIGNER HOW TO#

How to choose the correct typeface for your website.Finally, we’ll look into the different elements that comprise typography, and what they all mean. We’ll then address the benefits of good typography and the impact it can have on your users. We’ll start with the definition of typography, including a brief history of its origins. In this article, we’ll lift the lid on everything you need to know about typography. But what actually is typography -and why is it so vital? In reality, different moods, atmospheres, and even trends can be expressed simply through the type choice. We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence.īehind the scenes, a designer has taken the time to consider the relationship between the look of the text and what the text says. From instruction booklets to shop fronts, type is all around us. Whether it’s on our phones, in books or on websites, we’re constantly digesting written words.

Rightfont helping designer